Make it easy to forward
Filename, target role, contact, core evidence and PDF format should reduce communication cost.
A referral does not make resume quality less important. The resume should be clear, focused and easy to forward.
Filename, target role, contact, core evidence and PDF format should reduce communication cost.
Put the most relevant projects, skills, outcomes and industry context where referrers and recruiters see them quickly.
Referrals usually map to a clear company and role, so tailor the resume around the JD.
The core content is similar, but referral resumes should be easier to forward and faster to judge.
If there is no employer requirement, PDF is easier to forward and preserves layout better.